How to Get Your Ad on First Page of Google

If You're Not On Page 1, You're Basically Invisible.

Why is it that important for you to be on the first page of Google's results? According to Marta Kagan over at Hubspot, “75% of internet users never scroll past the first page of search results.-- That's a lot of potential traffic you could be missing if your ad isn't there!

Having your ad showing on the first page dramatically increases your chances of searchers seeing and clicking on your ads. This post is to help give you some introductory information and tips on getting your ads to the first page of Google AdWords and Bing Ads.

Let's start by defining some terms:


Your Ad Rank is a formula Google uses to determine the position of your ads as part of the auction process. The formula looks like this:

Ad Rank = Bid x Quality Score

So you can increase your Ad Rank not only by increasing your bid, but by increasing your quality score (what's a quality score? Keep reading!)


Bids are probably the fastest and easiest way to get your ads to the first page of Google. It might be expensive, but knowing how much you have to pay for a keyword to be on the first page is valuable to know. Knowing how much a keyword will cost you to perform can tell you if it is worth targeting or whether you need to try something that costs less.

If your ads are appearing below the first page AdWords will notify you and provide an estimated bid amount to get your ad showing on the first page. Just click on your “Keywords-- tab in your campaign and then click on the “Status-- column to sort it and it will place all the keywords that are below first page bid together.

Once you increase these bids it is probably a matter of hours before your ads start to appear on the first page.

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So you want to get your website on page 1 of Google, but you're not sure how? Well, you've come to the right place! I've ranked dozens of websites on page 1 of Google, and I'm going to show you how you can do the same.

First, let's start with a quick primer on how Google and other search engines work.

How Google (And Other Search Engines) Work

The first thing you should realize about Google is that Google is NOT the Internet. Just because your website does not show up on Google, does not mean it is not on the Internet. Your website can be published live on the Internet without being displayed in Google's search results for a particular keyword.

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database.

As part of taking a snapshot of each web page, Google's system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search.

In other words, Google's computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific key word or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

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Getting to the Top of Google: A Recipe to Google Adwords

There's a saying in real estate that goes “location, location, location--.

And that's because accessibility is key, especially for a business.

Shopkeepers always want a lot of foot traffic outside their businesses since it increases the likelihood that someone will walk in and buy something.

Well the same goes for your website. The only difference is that the “location-- that matters is how highly your web pages rank on search engines for your targeted keywords.

The problem is, certain industries are competitive, and certain keywords are almost impossible to rank highly for.

Even with a deep knowledge of SEO best practices, you'd be hard pressed to rank on the first page for certain key phrases unless you were willing to spend years devoted to SEO. That's years that a lot of businesses don't have, especially when you have other things to focus on, like product development and 100 other marketing strategies.

So what's the solution? Do we start looking for a time machine and a SEO specialist?

Not exactly.

Luckily there's a little tool called Adwords which can help bridge the gap between SEO haves and have nots.

Used correctly, Adwords can help catapult you above your competitor's search rankings for keywords that might have taken years to optimize for.

This guide will show you how to do just that.

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I came across this gem in the search results:

How do you hide a dead body?

That's because nobody goes to the second page of search results. The first article for that search has less than 10% of traffic of searches being on pages other than the first. Clearly, being on the first page of Google is critical for your company's visibility and success, but how do you get there?

Well, there are two ways: 1) organically through search engine optimization (SEO) and 2) paid ads using Google AdWords. For organic listings, you don't have to pay directly for your website to show on Google, but in order to show on the first page, you must demonstrate the quality and longevity of your site to Google through the best search engine optimization practices. But, if you don't have the time to wait for organic traffic, leads, and revenue to come in, the alternative is paid search ads through Google AdWords.

How Does Google Choose What Ads Show On Page 1?

As the name “paid search-- indicates, there are direct costs for showing your ads on Google. However, it isn't just the companies with the most money that have their ads shown. Google has long since realized that the best way to be successful is to provide users with the most relevant search results. After all, if people don't find the search results useful, they will stop using the search engine. So, Google devised a system that encourages and rewards advertisers for providing the most relevant content to the searches they target.

The basic formula for calculating how ads rank in search results is:

Ad Rank = Bid x Quality Score

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