National Institute of Market Research and Analytics (NIMRA) is India's largest market research and Business Analytics Certification Centre. NIMRA, the finest Business Analytics Academy helps the Business Research students and consultants to validate their expertise, to develop a business sense with statistical tools that helps generate new opportunities for innovation, and stay ahead of the competition. NIMRA provides entry and mid-level education on Business Analytics.
NIMRA has a rich heritage of grooming young and experienced minds into experts in the field of Business Analytics and Research. It has grown to become the Gold Standard for comparison in the Market Research Certification.
Market Research helps to understand, analyze and implement the best practices and capture the potential. Business Analytics (BA) refers to the skills, technologies, practices for exploration and investigation of past business performance to gain insight and drive business planning based on data and statistical methods. Hence, share the understanding of Machine Learning.
Business Analytics makes extensive use of analytical models and numerical analysis. Descriptive, Predictive and Prescriptive are the three exhaustive levels at which the analysis is made to gauge the business growth and success. It is therefore closely related to Management Science.
In other words, querying, reporting, answering questions such as what happened, why happened where the problem is, and what actions are needed to be tackled. Business Analytics can predict and optimize outcome.
NIMRA is led by a team of experienced professionals and experts known for virtual classrooms and certification programs which are a step-by-step guide to learn for a career-boosting credential.