SEO Keyword Marketing

What Are SEO Keywords?

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you-otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we'll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.

Finding Your Best Keywords for SEO

Continue reading at https://www.wordstream.com/seo-keyword

How to Do Keyword Research for SEO: A Beginner's Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

What is keyword research?

Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.

Why is keyword research important?

Continue reading at https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht

SEO Made Simple: Where & How To Use Keywords in Your Content

If you don't understand how to use keywords for search engine optimization (SEO), you're losing business.

That's what the stats say.

Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results.

That means if you get keyword use wrong, you'll seriously hurt your business. That's because you'll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.

And no organic traffic means fewer leads and sales. No business can afford that, right?

In this guide, we're going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads and sales you need.

Continue reading at https://optinmonster.com/using-keywords-to-improve-your-seo/

Now that you've learned how to show up in search results, let's determine which strategic keywords to target in your website's content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?

How many people are searching for it?

In what format do they want that information?

In this chapter, you'll get tools and strategies for uncovering that information, as well as learn tactics that'll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!

Before keyword research, ask questions

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.

This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.

Here's an example. Frankie & Jo's (a Seattle-based vegan, gluten-free ice cream shop) has heard about SEO and wants help improving how and how often they show up in organic search results. In order to help them, you need to first understand a little more about their customers. To do so, you might ask questions such as:

What types of ice cream, desserts, snacks, etc. are people searching for?

Who is searching for these terms?

When are people searching for ice cream, snacks, desserts, etc.?

Are there seasonality trends throughout the year?

How are people searching for ice cream?

What words do they use?

What questions do they ask?

Are more searches performed on mobile devices?

Why are people seeking ice cream?

Are individuals looking for health-conscious ice cream specifically or just looking to satisfy a sweet tooth?

Where are potential customers located - locally, nationally, or internationally?

And finally - here's the kicker - how can you help provide the best content about ice cream to cultivate a community and fulfill what all those people are searching for? Asking these questions is a crucial planning step that will guide your keyword research and help you craft better content.

Continue reading at https://moz.com/beginners-guide-to-seo/keyword-research

It goes without saying that people make billions of Internet searches everyday, from movie showings to nearby pizza places to oil changing services. Data consistently shows that Internet users typically select one of the first few search results, and if they find what they're looking for, they stop searching.

In fact, according to the statistics, more than 70% of all clicks go to the top five organic search results. So if your website shows up below #5, you're missing out on a great boost for traffic to your website, and ultimately on sales.

If you want your business to grow and capture more organic search opportunities, climbing to the highest search positions is a good priority. And a great way to climb higher in rankings is to apply SEO (Search Engine Optimization) best practices.

Keywords - the word or words that people use to search for something in a search engine - are the foundation of SEO. In order to understand how people use search engines, you need to do keyword research in a scientific way. This is the first of many activities you can do to improve your website's ranking in organic search results.

And it really does work! For example: my practice helped one client by applying a comprehensive digital marketing and SEO strategy to their business, and as a result, we doubled their Google traffic in less than 8 months.

n this article, I will explain the basic principles we used to do this so you can apply them too.

Let's dive right in!

Continue reading at https://www.onlinemarketinginstitute.org/blog/2017/10/simple-guide-seo-keyword-research/

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